Aug

20


Some prominent British plastic surgeons have warned patients who travel abroad for plastic surgery, that they are putting their lives at risk. These so-called “safari surgery” trips will be responsible for at least one death soon.

There has been a growing trend for people in the UK to combine an overseas holiday with a cheap cosmetic operation. However, this is leaving patients with botched plastic surgery which needs to be corrected when they return home. On plastic surgeon recently told his organisation’s annual conference that he had to perform corrective surgery on one patient who paid only £650, including flights and accommodation, for breast implant surgery in Thailand.

The overseas surgery market is worth an estimated £60 million a year and surveys show that up to 70 per cent of Britons would consider travelling abroad for a nip or a tuck. Growing numbers of patients are  heading to destinations like eastern Europe and the Far East, where operations can cost a fraction of what they do in the UK. There have been so many cases of disastrous, botched and irreversible plastic surgery that it seems sometime soon, somebody will die after going on a surgery safari.”

A campaign has been launched, aimed at putting a stop to irresponsible sales techniques, such as digitally enhanced models in adverts and financial incentives for surgery. Usually, the women featured in these unethical advertisements give a completely false presentation of what can be done with cosmetic surgery and sets unrealistic expectations.

Campaign managers have insisted that they are not criticising the clinics highlighted, but merely the advertising techniques that they use to bring in patients. Under a voluntary code of conduct, drawn up by the Independent Healthcare Authority, to which many clinics have signed up, cosmetic surgery companies have a requirement not to create unrealistic expectations in their patients.


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